S Deenanath Inc.

We were specifically briefed by client to create a classy and modern brand for S Deenanath Inc. The only way in which we could create the brand is to deeply understand who she is to ensure that her essence is threaded through the brand. We started off designing a logo that expressed femininity in a masculine and tough industry. The serif font coupled with the soft colours easily married (out-of-community of property) the new brand look and still acceptable in the legal industry.

Once the logo was refined and approved then we easily adapted it to the stationery items.

The client provided an in-depth brief plus dedicated time to understand the vision of the business which equipped us to craft the most creative solution. Our client was absolutely delighted with the outcome.