Sprinkles Bake and Party employed us to assist them with running a complete Google Ad campaign. During lockdown, baking became a sought-after hobby for all households and therefore the online store was flourishing. However, once restrictions were eased, people were not baking as much. This obviously meant that traffic and sales to the store started declining.

Our expertise and skills were tasked to build a holistic Google Ad campaign using multiple assets across various Google properties to gain brand awareness and convert searches to shoppers. We increased traffic to the website as well as brand awareness for the brand whilst still targeting existing users to the site.