Why It Matters and How to Do It In the dynamic world of digital marketing, it’s easy to get caught up in the excitement of launching new campaigns and chasing shiny new trends. But amidst the hustle and bustle, it’s crucial to remember one fundamental question: Is it working? This is where measuring the Return […]
In today’s fast-paced digital landscape, capturing attention is key. And in South Africa, where internet penetration is high and mobile usage is ubiquitous, video marketing has emerged as a powerful tool for businesses of all sizes. Why Video Marketing Reigns Supreme in Mzansi South Africans are a visual nation. We embrace storytelling, entertainment and connecting […]
Learn how to boost sales, build brand loyalty, and create impactful Easter campaigns with these proven tips.
Digital marketing metrics like reach, engagement, and conversion rates are essential for measuring the success of your campaigns. Learn how to optimise these key metrics and use data-driven strategies to boost your brand visibility and drive conversions
As businesses move into 2025, retaining customers becomes more crucial than ever. Customer retention is proven to be more cost-effective than acquiring new customers, and it directly impacts long-term profitability.
Valentine’s Day presents a unique opportunity for brands to connect with their audience through creative and emotionally engaging campaigns. But is it the right move for your business? In this blog, we explore the pros and cons of Valentine’s Day marketing, how South African consumers are spending during this season, and tips for creating a campaign that resonates with your audience.
Founded by Mitasha Haripal and Aneesa Swart, clicked Digital is more than just a digital marketing agency, it has become a catalyst for creative strategies, innovative thinking and measurable growth, especially for small and medium-sized enterprises (SMEs).
In today’s competitive digital landscape, effectively managing and optimising your marketing budget is crucial for maximising return on investment (ROI). With the abundance of digital channels and tools available, it’s essential to make informed decisions about where to allocate your resources. Here’s how to optimise your digital marketing budget for the best results: 1. Set […]
In the digital age, social media has become an indispensable tool for B2B marketers. It’s not just about building brand awareness but also about fostering relationships, driving engagement and generating leads. Here’s a comprehensive guide to leveraging social media effectively in a B2B context: 1. Choosing the Right Platforms Not all social media platforms are […]
In the dynamic landscape of digital marketing, staying ahead means leveraging cutting-edge technologies. Artificial Intelligence (AI) has emerged not just as a trend but as a transformative force, revolutionising how businesses engage with their audiences. In South Africa, where digital adoption is rapidly growing, integrating AI into marketing strategies can unlock new potential and efficiencies. […]
